Behind every frame: strategy and personal approach
My name is Jan Kůs and my passion is hunting for perfect light, clean angles, and moments when architecture and space come alive on their own. I don't build my portfolio on volume. I believe in uncompromising quality and a detail that speaks for itself.
Why invest in professional imagery? Studies show that properties with first-class visuals achieve demonstrably higher occupancy, higher ADR, and a significant rise in direct bookings on their own website. Top-tier photography isn't a cost — it's a high-return asset with a 3 to 5-year lifespan.
On site, expect no stress and no commotion. I work alone, quietly, and with the utmost respect for your guests' privacy.
My specializations
I. Hotel & resort photography
Emotion and experience first. I capture authentic moments from the life of your hotel — the relaxed atmosphere of the lobby, the calm of a morning spa, the quiet details that build a sense of perfect comfort. My aim is to create a complete visual narrative that resonates with discerning travellers and drives them to book on the spot.
II. Architecture & interiors (day & night)
Precise geometry and the magic of the blue hour. Every building and every design detail has its own geometry and essence. I shoot through the day and into the night to capture a space in its best possible light. My specialty is night-time exterior and interior images (so-called "hero shots") taken in the narrow window of the blue hour.
III. Lifestyle, destination & drone
Connecting your property with the story of its location. Guests don't just buy a room, they buy the experience of an entire destination. I create lifestyle imagery with a human touch that feels natural, warm and effortless. I complement these with precise aerial drone shots that show your resort in harmony with the surrounding landscape.
IV. Food & drink
Culinary art that draws people in. Gastronomy is a key part of the hotel experience. With an eye for detail and modern food styling I capture your menu, signature cocktails, and the atmosphere of your hotel restaurant or bar. I build visuals that instantly trigger appetite and present your kitchen at the highest level.
How I work
| Project phase | How we build your visual story together |
|---|---|
| 1. Shot list | A shot list isn't a luxury for me — it's the foundation of success. Before the shoot we define in detail what I'll photograph. You get a precise view of the scope, and I can price the project fairly and accurately. |
| 2. Scout day | If time and space allow, I spend the day before the shoot scouting the location. I watch how light moves through the rooms, find the best angles, and plan the schedule to avoid your operational peaks. |
| 3. Production & discretion | I arrive alone. I work quietly, efficiently, and blend in with the rhythm of your hotel. I sync with your team, coordinate with housekeeping, and make sure my presence never compromises your guests' comfort. |
| 4. Post-production | I retouch every image myself, in detail and invisibly. I straighten lines, clean up distractions and fine-tune colour tones so the photographs have a top-tier, consistent and timeless look. |
Pricing & licensing
I know managing third-party licences (Booking.com, Tripadvisor, PR agencies, travel sites) would be an administrative nightmare. That's why on my hospitality projects I never restrict usage rights by time or geography. You get the photos with a complete, unrestricted licence for all your own channels.
- Boutique / glamp / Airbnb refresh: 20–30 finished images. Ideal for smaller boutique accommodation, glamping and design villas.
- Standard hotel shoot: 50–70 finished images. A complete visual library covering key room types, common areas, restaurant and exterior.
- Premium resort campaign: 80–100 finished images, aerial drone shots, blue-hour "hero shots" and lifestyle photography.
Every project is priced individually based on your specific shot list and prep requirements. Send me a message for a no-obligation quote.